Coaching Packages

Choose the path that suits your aspirations. All sessions are online and tailored to your needs.

Discovery Session

A one-on-one session to elevate your coffee understanding—perfect for enthusiasts and aspiring professionals looking to refine their palate and knowledge.

$120one-time

  • 60-minute virtual session with George Howell
  • Personalized tasting guidance
  • Q&A on coffee sourcing and brewing
Enquire

Most popular

Transformation Program

Comprehensive coaching for coffee businesses or serious aficionados ready to go deeper—from sourcing principles to flavor mastery.

$450one-time

  • Four 75-minute sessions via video
  • Assessment of your current coffee practice
  • Action plan for quality improvement
  • Insights into sustainable sourcing
  • Access to curated digital resources
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Monthly Partnership

Ongoing support for individuals or businesses striving for consistent coffee excellence, with resources and access to George’s expertise.

$340per month

  • Monthly strategy session
  • Unlimited email support
  • Exclusive quarterly online cuppings
  • Updates on industry standards
  • Early access to select events
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What’s Included

Every coaching program combines decades of experience with practical, hands-on guidance.

1

Personalized Assessment

Each journey starts with a review of your goals, current practices, and dreams for coffee mastery.

2

Direct Access

Receive undivided attention and actionable feedback directly from George, tailored to your needs.

3

Flexible Scheduling

Sessions are easy to book according to your timezone and lifestyle—with all materials delivered digitally.

Program FAQs

Do I need prior coffee experience?+

Not at all. The only requirement is curiosity. Each session adapts to your background—whether you’re new or already experienced.

Can I book for my whole team?+

Yes—please reach out via the Contact page to discuss collaborative or team coaching arrangements.

How do I pay?+

All payments are processed securely online via Stripe. Card numbers are never stored on our site.

What if I need to reschedule?+

Life can be unpredictable. Rescheduling is simple—just contact us in advance and we’ll find a new time together.

Ready to Start?

Unlock your coffee’s full potential—let’s chart a course for coffee excellence together.

Book Now