Meet George
My Coffee Journey: From the Farm to Your Cup
Coffee has been at the heart of my life for over five decades. What began as a passion turned into a calling—to never compromise on quality, to travel and learn from the world’s best farms, and to share my discoveries with others. My philosophy is simple: elevate coffee, empower farmers, and inspire the next generation to appreciate the deep story in every cup.
- Lifetime Achievement Award, SCAA (1996)
- Better Coffee World Award, SCAE (2007)
- Founder of the Cup of Excellence
- Coffee Journey Began
- 1974
- Cafés Founded
- 24
- Producing Countries Visited
- 40+
- Signature Cafés Opened Since 2012
- 3
What Guides My Work
A principled and hands-on approach to every aspect of coffee.
- 1
Unwavering Curiosity
Relentless travel and research in search of the world’s finest coffees.
- 2
Raising the Bar
Constantly developing and teaching methods that bring out each coffee’s true character.
- 3
Respect for Producers
Supporting sustainable practices and fair recognition for craftsman farmers.
- 4
Sharing Knowledge
Educating consumers and professionals alike—making the best attainable for everyone.
Voices from the Coffee Community
George’s expertise is unmatched. He changed how I think about sourcing and quality.
K. MorganCoffee Shop OwnerA true mentor—his coaching has been transformative for my business and my team.
S. LeeBarista TrainerConnect with George
Let’s talk about your goals, your coffee journey, and how we can transform your approach—one cup at a time.
Contact Me